Coaching Facilitates Changes in Behavior, Thoughts, and Emotions by Creating New Neural Pathways in Your Brain and Increasing Self-Determination. 

Your thoughts, emotions, and behavior can be changed. Studies on neuroscience have found  that our brains are plastic, meaning, our intelligence is not fixed, it can improve and grow. Even more incredible, just KNOWING your brain is plastic and malleable, leads to more self-regulation and perseverance. Imagine the speed and strength of these transformations with the support of a coach, to guide you through the mental and physical exercise to maximize cognitive performance and self-regulation.

Stanford Professor, Carol Dweck, has studied the difference between successful people and unsuccessful people with the same talents. Her findings suggest that these people are largely divided by their mindset. That is, successful people believe that growth is possible, and are focused on the process of learning and growing. People in a growth mindset see effort as necessary for growth and learning, embrace challenges, see mistakes as learning opportunities, and appreciate and see feedback as useful. People in a fixed state believe that you are born with specific skills, and are focused on performance and not looking bad (ego strength). People in a fixed mindset don’t value effort and practice-they want things to be naturally easy, they back down or give up in the face of challenge or struggle, hate and are discouraged by mistakes made, and get defensive when offered feedback.

Coaching Facilitates


Coaching facilitates self-determination (autonomous motivation), by supporting basic psychological needs to feel competent, feel related, and feel autonomous. It does this by taking the clients perspective as the expert, allowing choice in the decision-making process, supporting exploration, encouraging self-initiation, and provides a meaningful rationale to increase task value.

Dr. Ed Deci and Dr. Richard Ryan developed self-determination theory, and have spent forty years researching motivation. Self-determination theory highlights the differences autonomous motivation (enjoyment, interest, and value) verses controlled motivation (doing something to avoid punishment or to gain a reward, pressured to do it). When you are more autonomously motivated your performance, engagement, and wellness are greater than when you’re feeling controlled in your motivation.


Self-determination is based on the basic psychological human need to feel competent, feel relatedness (to feel like you belong) and the need for autonomy (must get satisfied for optimal performance and wellness). When people feel competent, related, and have a sense of volition they will be autonomously motivated, leading to increased productivity and optimal outcomes.

Autonomous motivation is divided into two different categories: intrinsic motivation (to do something because you find it interesting and enjoyable) and internalized extrinsic motivation (understanding the value of the activity expected and integrate it as a part of themselves). Autonomous motivation has been linked to increased creativity, problem solving, performance, positive emotions, and psychological and physical wellness.

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